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Marketing

6 Dominant Trends To Define Future-Ready Organizations

“Cultivating Tomorrow’s Giants: The Human Edge in the Era of Machines” Organisations are facing a pivotal moment of transformation in a rapidly evolving world, a world that’s rapidly evolving under the dual pressures of technological advancement and changing global economic landscapes. The future beckons with opportunities for those ready to grasp it, demanding adaptation and…

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Fit, Flat, and Fast: The Three Essential Elements of a Future-Ready Business

“The FIT, FLAT, and FAST Revolution: How to Overcome Staleness and Indecisiveness” In today’s fast-paced and ever-changing business landscape, the term “future-ready” has become increasingly relevant. To remain competitive and thrive in this environment, businesses must adopt a proactive approach to adapt and innovate. In this article, we will explore the three essential elements of…

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How To Leverage Strengths And Win In The Game Of Marketing

Quality is overrated… Quality is simply overrated. Quality is insufficient to win in business nowadays. Today more than ever before being the best in something doesn’t reflect on your bottom lines.  Examples are everywhere if you are willing to search for them. Being the best means nothing if weaknesses in communication (marketing, structure, sales and…

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Pareto Principle (80/20 Rule) in Marketing

Vilfredo Pareto, Italian economist, contributed greatly to both marketing and business thinking and left us with some important postulates to consider in everything we do. His theory and research, provided powerful insights for us to take further in exploring our ways to higher leverage, better outcomes, solutions, results…He originally analysed distribution of national wealth in…

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