Quality is overrated… Quality is simply overrated. Quality is insufficient to win in business nowadays. Today more than ever before being the best in something doesn’t reflect on your bottom lines. Examples are everywhere if you are willing to search for them. Being the best, means nothing if weaknesses in communication (marketing, structure, sales and… Continue Reading
Category Archives: Marketing
Pareto Principle (80/20 Rule) in Marketing
Vilfredo Pareto, Italian economist, contributed greatly to both marketing and business thinking and left us with some important postulates to consider in everything we do. His theory and research, provided powerful insights for us to take further in exploring our ways to higher leverage, better outcomes, solutions, results…He originally analysed distribution of national wealth in… Continue Reading
Strategic Marketing eBook – Things to Consider When You Build Your Marketing Models
Strategic Marketing Process eBook View more documents from Moderandi Inc. Enjoy… TweetLink to this post!… Continue Reading
The Perfect Marketing Strategy (video)
The Perfect Marketing Strategy (video) TweetLink to this post!… Continue Reading
Developing A Simple Marketing Plan
Why Marketing Plan Could Be The Most Important Document Ever Created In Your Business If your intention is to do any type of marketing activities in order to grow your business, a must is to start with a so called marketing plan. In this article I am going to lay out important steps for creating… Continue Reading
Short One About Marketing And Sales –Attaining The Perfect Balance
We all want more sales. The question is at what cost? Companies want sales. One way to do that is by nagging people, stating repeatedly how great their product shall prove for them. This makes people get apprehensive over the product, so sales is bound to suffer. On the other hand, if people could… Continue Reading
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