Pareto Principle (80/20 Rule) in Marketing

Vilfredo Pareto, Italian economist, contributed greatly to both marketing and business thinking and left us with some important postulates to consider in everything we do. His theory and research, provided powerful insights for us to take further in exploring our ways to higher leverage, better outcomes, solutions, results…He originally analysed distribution of national wealth in…

Leadership Communications: Why A Good Commandment Turns Sour

The exceptional corporate culture is built on excellent communication and shared values. Let’s face it: Every employer has problems at specific points of the supreme position making an employee or more sway to their tune. This stems from organisational hierarchy and the corporate/business culture itself. Nothing gives an employer a darker nightmare than his employee(s)…