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From Bland to Bold: The Art of Standing Out in Business The Expensive Comfort of Mediocrity Mediocrity – that cozy sweater of the business world. It’s comfortable, familiar, and slowly strangling your business to death. Let’s talk about your current value proposition. You know, that masterpiece of mundane messaging that’s probably sitting on your website…
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“Cultivating Tomorrow’s Giants: The Human Edge in the Era of Machines” Organisations are facing a pivotal moment of transformation in a rapidly evolving world, a world that’s rapidly evolving under the dual pressures of technological advancement and changing global economic landscapes. The future beckons with opportunities for those ready to grasp it, demanding adaptation and…
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Why marketing plan should be vital ingredient that contributes to results, positioning and prosperity?
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“The FIT, FLAT, and FAST Revolution: How to Overcome Staleness and Indecisiveness” In today’s fast-paced and ever-changing business landscape, the term “future-ready” has become increasingly relevant. To remain competitive and thrive in this environment, businesses must adopt a proactive approach to adapt and innovate. In this article, we will explore the three essential elements of…
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The Advantages of Being a Strategic Competitor A rule in business is that if you don’t have some form of advantage at critical strategic points, you do not compete. In today’s business world, more is needed to be a competitor. To be successful, you must be a strategic competitor. A “strategic competitor” is a company…
Read articleQuality is overrated… Quality is simply overrated. Quality is insufficient to win in business nowadays. Today more than ever before being the best in something doesn’t reflect on your bottom lines. Examples are everywhere if you are willing to search for them. Being the best means nothing if weaknesses in communication (marketing, structure, sales and…
Read articleVilfredo Pareto, Italian economist, contributed greatly to both marketing and business thinking and left us with some important postulates to consider in everything we do. His theory and research, provided powerful insights for us to take further in exploring our ways to higher leverage, better outcomes, solutions, results…He originally analysed distribution of national wealth in…
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We all want more sales. The question is at what cost? Companies want sales. One way to do that is by repeatedly nagging people and stating how great their product will prove for them. This makes people apprehensive about the product, so sales is bound to suffer. On the other hand, if people could…
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