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Systemise or Die (Slowly): A Contrarian’s Take on Business Growth

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Stop Playing Superman: Why Systems Are Your Business’s Real Superpower

Tired of being the bottleneck in your business?

Discover why ditching the “hero complex” and embracing systems is the only way to escape the entrepreneurial hamster wheel.

Ever feel like your business is a runaway train, and you’re just clinging on for dear life? You’re not alone. Many entrepreneurs mistake frantic activity for actual progress. They’re busy putting out fires, micromanaging every detail, and generally running around like a chicken with its head cut off. They wear their “busy-ness” like a badge of honor, a testament to their dedication. But here’s the cold, hard truth: that kind of chaotic “hustle” isn’t sustainable. It’s a recipe for burnout, frustration, and, ultimately, failure. It’s time for a reality check.

The problem, my friend, isn’t a lack of effort. It’s a lack of systems. You see, most entrepreneurs fall into the trap of believing they are the most critical asset in their business. They become the bottleneck, the single point of failure. And while that might feel flattering to the ego, it’s a disaster waiting to happen. Because what happens when you get sick? What happens when you want to take a vacation? What happens when you, heaven forbid, decide you’d like to sell your business someday? The answer, sadly, is often not pretty.

The Founder’s Trap: Why “Indispensable” Is a Dangerous Game

The myth of the indispensable founder is a seductive lie. It strokes the ego, whispering sweet nothings about your unique brilliance and irreplaceable contribution. But it’s a trap. A gilded cage. Because a business built on the founder’s constant presence is a fragile thing. It’s like a house of cards, ready to collapse the moment you step away. And let’s be honest, you will step away eventually. Burnout, boredom, or maybe even a well-deserved retirement will come knocking. And if your business can’t survive without you, then you haven’t built a business; you’ve built a job for yourself. A very demanding, very stressful job.

“Founder dependency: a fancy term for ‘my ego is writing my business plan.’
Systemize or fossilize.”

Think about it: are you building a legacy, or are you just building yourself a fancy title? Are you creating something that can thrive independently, or are you just making a glorified version of your own personal employment? The difference, my friend, lies in systems. Systems are the foundation upon which scalable, sustainable businesses are built. They are the gears that keep the machine running smoothly, even when the “chief mechanic” is on vacation or, better yet, moved on to a new project.

Scalability: Systems vs. Serendipity

Building a scalable business isn’t about catching lightning in a bottle. It’s not about relying on luck, charisma, or bursts of heroic effort. Those things might give you a temporary boost, but they’re not a reliable foundation for long-term growth. True scalability comes from creating a repeatable, predictable, and systemised process. It’s about identifying the key activities that drive your business and then documenting them, standardising them, and optimising them. It’s about creating a well-oiled machine that can grow without requiring your constant intervention.

One note to consider: Your ‘unique’ business model, which relies solely on your frantic late-night emails and caffeine-fueled bursts of ‘genius,’ is truly inspiring. Just make sure your next-of-kin knows how to decipher your cryptic shorthand when you inevitably collapse from exhaustion.

Now, I know what some of you are thinking. “But my business is really different!” “We’re unique!” “Our industry is special!” Yeah, yeah, I’ve heard it all before. And while every business has its nuances, the fundamental principles of business apply to everyone.

The truth is, most businesses aren’t nearly as unique as their founders like to believe. They all face similar challenges: acquiring customers, managing finances, and delivering value. These challenges can all be addressed with systems (in 99% of cases). 

“We’re Different”: The Entrepreneurial Excuse That Kills Growth

Newsflash: Your business isn’t as unique as you think. Sure, you might have a slightly different product, a different target market, or a quirky company culture. But the underlying principles of business – the ones that govern profitability, customer acquisition, and operational efficiency – those are universal. And they apply to your business, whether you like it or not. So, stop hiding behind the “we’re different” excuse. It’s a convenient way to avoid the hard work of systemisation, but it’s also a surefire way to stunt your growth.

‘We’re different’ translates to ‘we’re uniquely inefficient.’
Newsflash: the market doesn’t reward exceptional chaos.”

Think about it: Do you think McDonald’s became a global fast-food empire by relying on the individual brilliance of each franchise owner? Of course not. They built a system. A meticulously crafted, highly optimised system that can be replicated anywhere in the world. And while your business might not be slinging burgers, the principle is the same. You need to create a system that allows you to scale regardless of who’s running the show on a day-to-day basis. Because, let’s face it, you’re not going to be around forever. And neither is your “unique” way of doing things.

Short-Term Hacks: The Opiate of the Entrepreneur

Ah, the allure of the quick win. The promise of instant gratification. It’s a siren song that lures many entrepreneurs to their doom. They chase short-term hacks, desperate for a temporary boost, without ever addressing the underlying problems. It’s like putting a band-aid on a broken leg. It might feel suitable for a moment, but it’s not a long-term solution. And in the world of business, those short-term fixes can often create even bigger problems down the road.

“Short-term hacks are the business equivalent of a sugar rush. Sweet now, diabetic later.
Build for the marathon, not the sprint.”

What’s the point of a clever marketing gimmick if your customer service is a disaster? What’s the point of landing a big client if you don’t have the systems in place to deliver on your promises? The answer is nothing. Because sustainable growth isn’t built on fleeting moments of brilliance; it’s built on consistent, reliable, and systemised processes. It’s about creating a foundation that can support long-term success, not just a flash in the pan. So, ditch the hacks, embrace the systems, and build a business that can stand the test of time.

Vision Without Execution: A Recipe for Disappointment

Ever met someone with a million-dollar idea but zero dollars in their bank account? Yeah, me too. They’ve got the vision, the passion, the burning desire. But they’re missing one crucial ingredient: execution. And execution, my friend, is where systems come in. A vision without a plan is just a daydream; it’s a beautiful picture in your mind, but it’s not reality (yet). Systems are the bridge between your aspirations and your achievements. They’re the roadmap that guides you from point A (your current state) to point B (your desired future).

Systems are the guardians of your vision.

Think of it like building a house. You wouldn’t just start throwing bricks together and hope for the best, would you? No, you’d start with a blueprint. A detailed plan that outlines every step of the process, from laying the foundation to installing the roof. Systems are the blueprint for your business. They provide the structure, the guidance, and the accountability needed to turn your vision into reality. Without them, you’re just wandering aimlessly, hoping to stumble upon success. And let me tell you, hope is not a strategy.

The Systemization Solution: From Chaos to Control

Implementing systems isn’t about stifling creativity; it’s about channelling it. It’s not about turning your business into a soulless corporation; it’s about creating a framework that allows your team to thrive. When everyone knows their roles, responsibilities, and the processes they need to follow, they can focus on what they do best: creating value, serving customers, and driving the business forward.

Systemisation is about moving from chaos to control, from firefighting to proactive planning. It’s about building a business that works for you, not the other way around.

Some of you might be thinking, “This all sounds great in theory, but where do I even start?”

Don’t worry; I’ve got you covered.

Action Plan: Building Your Business’s Backbone

  1. Identify Your Key Processes: What core activities drive your business and your economics? Sales, marketing, customer service, product development? Start by focusing on the most critical areas. Remember the core question: what drives my economic engine?
  2. Document Everything: Write down every step of each process. Don’t leave anything out. The more detailed your documentation is, the better, but don’t overcomplicate things. Just start and update as you move forward.
  3. Standardise and Optimise: Once you’ve documented your processes, look for ways to streamline them. Are there any unnecessary steps? Can you automate anything? The goal is to create the most efficient and effective process possible.
  4. Implement and Train: Introduce your new systems to your team and provide thorough training. Ensure everyone understands their roles and responsibilities.
  5. Review and Refine: Systems aren’t set in stone. They should be regularly reviewed and updated as your business evolves. Don’t be afraid to make adjustments as needed. They expand with you to support you.

The Final Note: Escape the Hamster Wheel and Build a Business That Thrives

It’s time to stop playing Superman and start building a business that can run without you. It’s time to ditch the “hero complex” and embrace the power of systems. It’s time to escape the entrepreneurial hamster wheel and build a business that thrives, even when you’re not there. The key to freedom is systemisation. It’s your key to unlocking sustainable growth, scalability, and sanity. Don’t overanalyse; do not overthink it. Start building your business’s backbone today.

FAQs

  1. What if my business is “too small” for systems? Nonsense. The size of your business is irrelevant. Systems are just as crucial for small businesses as they are for large corporations. In fact, they’re often more important, as they can help you scale more quickly and efficiently.
  2. What if my team resists systemisation? That’s a common concern. The key is to communicate the benefits of systems clearly and consistently. Explain how they will make everyone’s lives easier and more productive. Involve your team in the process and solicit their feedback.
  3. How long does it take to implement systems? There’s no one-size-fits-all answer. It depends on the complexity of your business and the number of systems you’re implementing. But don’t get discouraged if it takes time. The long-term benefits are well worth the effort.

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